Thursday, May 23, 2013

How to Write a Book Blurb that Sells

Free almost everywhere.
The hardest thing an author will ever write is the summary, you know, that blurb on the back of the book. But it is imperative if the book has a shot at the bestseller list.  A well written summary is also what gets a publisher interested in reading more and perhaps accepting a book for publication.

A good book summary is targeted directly at the reader and it is important to remember that the reader wants to know only one thing - what is the book about. Not paying attention to this most important element can spell disaster.  Here is an example of a summary that is sure to fail:

"I spent a year writing this book and I know you will love it. It's exciting, filled with action and well written. It's the story of a girl and boy who fall in love under dire circumstances. First they have a hard time meeting, then they hate each other, and then they fall in love. I know you will enjoy reading my book."

Here’s why this summary is doomed to fail.  Telling a reader what he or she will think is a major blunder and insults the reader's intelligence. The summary is boring, self serving and most importantly indicates that the book is probably just as bad.  It even tells us how it ends, which will make the reader put the book back on the shelf and walk away.  As well, this summary talks "at" the potential buyers instead of giving them what they demand - a craving to buy the book!

It is no easy task for a writer to condense an entire book into one or two paragraphs. There are always multiple characters, events, settings and an abundance of personalities, good and bad. But it must be done, and done well.

So how do we write a block-buster summary? First we must decide what information is essential to the story.  Just like journalists we start with - who, what, where, when and why.  Too many characters and events in a summary can confuse and bog a reader down. It is far wiser to concentrate on one main character and then add the problem he or she must face.  For the purposes of this article, we will suppose our story takes place in 1912 Kentucky, our main character is Sam Smooth, age 34, he is a locksmith and he wants a wife.  The beginning of our summary then looks like this:

“In 1912 Kentucky, Sam Smooth, a Locksmith who was pushing 35 years old wanted a wife.  There were women in town, but some were too tall, some too slim, some too wide, and some who just weren’t that attractive.”

This summary begins well, but needs improvement.  The description of the available women is boring, so let’s add a few details and spruce it up a little:

“Mary Fields would do if she weren’t so tall, Clare Woods might even be pretty if she had all her teeth and Sarah Clink needed more broadcloth to cover her figure than any woman he’d ever seen.”

It says the same thing, but it’s far more interesting to read.  Next we need to add more about the adversity every main character must overcome.  Perhaps the story includes a murder.

"Yet finding a wife wasn't his only problem. Old man Sheppard got himself murdered and the Sheriff kept coming around asking questions."

So now we have explained the adversity but even so, the reader may not be compelled to buy.  We have to add a hook.  A hook is a question that will make the reader want to know how it turns out. 

"Maybe Sam had thought about killing the old man, but who hadn't? And now that he was dead, who was that beautiful woman moving into the Sheppard mansion?

At this point, we have made Sam into a possible suspect, we’ve tantalized the reader into wondering who the real killer is and we’ve introduced a mystery woman.  These are two questions we hope the reader will be compelled to find the answer to.

Power words are adjectives that add color and make the work more interesting.  Sometimes it is worth adding a couple of power words to complete the process

“In 1912 Kentucky, Sam Smooth, a Locksmith who was pushing 35 years old wanted a wife.  Mary Fields would do if she weren't so tall, Clare Woods might even be pretty if she had all her teeth and Sarah Clink, but she needed more broadcloth to cover her figure than any woman he’d ever seen.
   Yet finding a wife wasn't his only problem. Old man Sheppard got himself murdered and the nosey Sheriff kept coming around asking questions.  Maybe Sam had thought about killing that callous old man, but who hadn't? And now that he was dead, who was that beautiful woman moving into the Sheppard mansion?”

The formula for writing a summary that sells is worth following:
Keep it simple and short, concentrate on just one character, spruce up the descriptions, add the adversity, improve with power words and finish with a hook. 

Marti Talbott is the author of the Marti Talbott's Highlander Series, the Carson Series and the Marblestone Mansion (Scandalous Duchess Series.) Her books are available in KindleNookiPad Kobo, and paperback. Visit her website at www.martitalbott.com



12 Things you need to know about marketing your book(s)

The Other Side of the River
I submit to new authors almost everything I have learned over the last three years about marketing an ebook. My books are about to hit the 50,000 books sold mark, so I know a little bit about what it takes.

1. I have only seen one Independent author since I published my first book, who made it to the top with their first book. Colleen Hoover with "Slammed" bolted to the top, but that was because she already had fans for other projects. Of course, there are others such as Hugh Howey, but they are the exception to the rule. Just don't expect it to happy for you and you won't be disappointed.


2. Some subjects are harder to sell than others. Understanding that will keep you from getting depressed. It is tempting to write about personal experiences such as child abuse and rape, but be advised those are hard to sell.


3. Authors don't pay, they get paid. Sure, some advertisements are worth the money and the time, but be very careful. Do a Google search to find out if others have had success before you sign up. Especially avoid those who say they can guarantee sales, don't explain exactly how they intend to do it, and ask for the money up front.


4. Avoid the moaning and groaning of authors who are not successful. They have nothing to offer and will drag you down with them.


5. Word-of-mouth is the key, but it takes tons of promotion to get the ball rolling. Try not to set unreasonable goals. Give it three years to build a readership and then decide if it is worth continuing.


6. Never buy books on writing and marketing, unless the author has a proven record of sales to back it up.


7. Build a nice website, and keep the reader in mind when you do. Once they learn your name, they will want to know more about your books.


8. It's your blurb, silly! No, I'm not kidding. Your blurb is your workhorse, and if that horse is dead, so will your sales be. Change it, improve it, change it again and keep working with it until you book begins to sell - and then leave it alone.


9. Find a way to let your readers contact you and answer every email. A contact link on your website works very well. Remember, readers want to know about your books first, so put your bio and other information on a second page.


10. Learn the right way to post on message boards and always proof your posts. Nothing is worse than a reader who searches for your name only to find horrible sentence structure, typos and angry disputes.


11. Keep up with the world of publishing by reading blogs and writer online magazines. It might give you an edge.


12. Nobody ever sold a book by giving up.


In closing, I add this - Never miss a chance to promote. Add a link to your book/website in all those profiles you fill out, even if there isn't a place for it. A simple signature line in your emails and message boards will do more for you than a blatant promo, a line such as: "Who is Marti Talbott?"

It's your blurb, silly! I cant' say it enough. Bad blurb = no sales.


 Marti Talbott is the author of the Marti Talbott's Highlander Series, the Carson Series and the Marblestone Mansion (Scandalous Duchess Series.) Her books are available in KindleNookiPad Kobo, and paperback. Visit her website at www.martitalbott.com

 

Tuesday, May 7, 2013

The Rising Trend Toward Clean Books

Looking for a book to give your mom or grandmother as a gift? One that won't embarrass either of you? They are harder to find than you think.

The shocking turn of events for me as a reader, was when I picked up a copy of Silence of the Lambs. As an Avid reader, I should have expected it, I guess. I knew the trend toward shock value, particularly in the beginning of a book, was becoming the norm. Like many other readers, I followed the crowd, and when I heard Silence of the Lambs was to be made into a movie, I picked up a copy. I am ashamed to admit I finished that book before I threw it in the trash, and I have purchased very few books since.

Why did I stop reading? I was certain coming books would try to top the ghastly horror of cannibalism and women being killed for an unspeakable sadistic reason. I was right too. Even more troubling is the trend from sex implied to nothing left out. Excuse me, but there are some things I simply don't want to know. At least they rate movies so viewers are somewhat forewarned - not books. When you buy a book, you never know what's going to be on the next page. At worst, they are plot-less page after page of shock value filth and nothing more. Frankly, I worry about the people writing them.

Don't get me wrong, there is a wide audience for such books. If it wasn't true, they wouldn't be selling by the millions. However, there are books rising to the top that are not saturated with profanity, perverted sex and violence. They are called "clean."

Clean books, from romance or science fiction, forgo the above in favor of a good plot that captivates the reader, and helps them escape into another world for as long as the story lasts. It's a novel idea. 

More and more readers are searching for such books, but sadly, even search for "clean" on bookseller websites turns up books with less than appropriated cover art for the genre. Hopefully someday, there will actually be a genre for clean books, until then we have to count on the authors and booksellers to list books in the right places.

Meanwhile, some authors and I have created a list of Clean Romance books on this blog. I have not read them, so I don't guarantee their shades of clean, but most authors won't risk bad reviews by listing them here.

So enjoy, and please let other clean romance readers and authors know about this list.





Marti Talbott is the author of the Marti Talbott's Highlander Series, the Carson Series and the Marblestone Mansion (Scandalous Duchess Series.) Her books are available in KindleNookiPad Kobo, and paperback. Visit her website at www.martitalbott.com

Monday, April 22, 2013

Call for clean romance submissions to reader's list - authors welcome


Marblestone Mansion,
 Scandalous Duchess Series
It is so hard to find a list of clean romance books suitable for readers ages 14-96. Moms don't want their teens to stumble upon something distasteful  and well, some moms don't want to read it either. Unfortunately, lists of such books are not reliable when searching on Amazon, B&N, etc. You can tell just by looking at the cover art.

Therefore, I am attempting to create a useful list. I am a busy lady and will not be reading these books to see if they qualify, but I do encourage readers to let me know if they find an unsuitable listing.

If you are an author, please leave the title, the genre and a link where readers can buy or find out more, in the comment section of this post. I will transfer the information to the above "clean/sweet Romance list section of this blog.

 Marti Talbott is the author of the Marti Talbott's Highlander Series, the Carson Series and the Marblestone Mansion (Scandalous Duchess Series.) Her books are available in KindleNookiPad Kobo, and paperback. Visit her website at www.martitalbott.com

Wednesday, April 17, 2013

Indie Publishing - Changes and predictions for the future

Buy from Amazon
The world of Indie publishing is changing so fast, it is hard to keep up. If you are not familiar, an Indie author is someone who takes on all the responsibilities of publishing their own books and reaps all the rewards - well, most of them anyway. Call itf self-publishing if you like, but we call it total control over our books.

Things that have changed in the last year: (not necessarily in this order)

Tags and likes disappeared form Amazon pages..
Amazon introduced the Select Program
Amazon stopped websites from offering free books through their associates program.
Amazon gave free books to readers willing to report typos, and then told authors to fix them..
Amazon opened stores in other countries.
Amazon introduced a program that looks for typos in the document when uploaded.
Amazon is beta testing a cover designer in their upload platform.
B&N introduced a new upload platform using cloud to write, edit and format new books (which I have not tried yet.)
Amazon bought GoodReads
Goodreads reviews disappeared from Kobo? (so far just a rumor.)
Apple opens stores in other countries
B&N opens a UK store
Kobo opens the door to direct publishing for authors
A new website offers "better and faster" publishing with monthly payments in direct competition with Lulu and Smashwords. (Still in beta testing)
Amazon's select program proves not to be a good thing for all authors. Many back out, while new authors join.

Predictions:

New books with an abundance of typos will be rejected by all of the booksellers.
More free days for Amazon Select authors and readers.
Amazon will begin to format books on upload to fit all their readers.
B&N will develop a cover art maker.
Kobo will rush to catch up.
Amazon will revise their report system.
More people will try to lure authors into their small publishing companies to take advantage of the ebook profits authors are now receiving.
A price war will develop between booksellers 
Apple will develop a way for PC users to upload without using a MAC.
The cost of reader devices will continue to drop as the world becomes more digital. 
More people will read on their phones.
All booksellers will move away from free books or offer two for the price of one.
More traditionally published authors will turn Indie to take advantage of higher returns and monthly payments.
Traditional publisher will use Amazon as their slush pile and offer more contracts to tried and true Indie authors.
Some traditional publishers will go under.
Literary Agents will begin to solicit more Indie authors, promising great things they may not be able to deliver.

So what do I know? Not a lot, except that it's becoming hard to keep up.Feel free to add your changes and predictions. I'm sure I've missed some.

Marti Talbott is the author of the Marti Talbott's Highlander Series, the Carson Series and the Marblestone Mansion (Scandalous Duchess Series.) Her books are available in KindleNookiPad Kobo, and paperback. Visit her website at www.martitalbott.com

Tuesday, February 19, 2013

Indie Authors - The Truth about Amazon Sales

Wouldn't it be great if we could just upload a book and become a bestselling author? 

The harsh truth is, very few of us have seen that kind of success. The rest of us have to work very hard for the sales we make. To expect Amazon to sell our books for us, is unrealistic and futile. We sell our books - and it takes a great deal more work than to simply upload something.

The harsh truth is:

Amazon doesn't know or care about you or your book, until you sell the first 2 or 3 thousand copies. Then if you are lucky, they will discount it and put it in their daily deals. Yes, they can discount your book any time they like and yes, my books have sometimes been included in their daily deals.

The harsh truth is:

Readers are smarter than you think. If you are uploading 15 to 100 pages and calling it a book, you won't sell many copies period, no matter how much or how little you charge. The competition is fierce and when they can buy a full novel for the same price, and they can, why buy a short?

The harsh truth is:

If your blurb sucks, you won't sell books. If your cover art is childish, you won't sell books. If you skip editing, you won't sell books. If you sit on your butt and don't do any marketing, you won't sell books. If you think one book it all it takes, you won't sell books.

If you think sales are down for everyone, you are reading the wrong posts/blogs.  

The question is, are you in this to make a living, or are you in it to become a chronic complainer? Yes, that is harsh, but that is the truth. Our attitude is what makes the difference. The beauty of this business is total control. If sales are slow, change something, or everything, until you find what works. Getting readers to your sales page is only have the battle. You have to have a great presentation and something good to sell them. Can you make mistakes and still keep going? Yes, trust me, I've made plenty of them.

Bottom line - Amazon all the other booksellers as well, don't sell your books. They only give you a vehicle so you can sell them yourselves.


Marti Talbott is a romance novelest and the author of the Marti Talbott's Highlander Series, the Carson Series and the Marblestone Mansion (Scandalous Duchess Series.) Her books are available in KindleNookiPad Kobo, Diesel and paperback. Visit her website at www.martitalbott.com

Friday, February 1, 2013

Indie Authors - 2013 taxes - start thinking about it now!

   Frankly, I had no idea my books would sell as well as they did, and although I was warned to start sending estimated tax returns quarterly, I didn't really think I would make that much. That was back in 2011. I ended up having to scrape together thousands, which of course, came out of my sales in the beginning of 2012. Because I sold four times as much in 2012, I have spent a year trying to catch up and I'm still a little behind. That means I have to use this month and last month's sales to catch up.

    I say this as a warning - start keeping track now. Just assume you will have to pay 20% or more and start chocking that much away in savings. Then learn how to send in quarterly estimated taxes. As authors, we don't pay a penalty for estimating wrong, because our income is not fixed, but it can be a nightmare if you don't, and have to catch up like me. If you over estimate, you get a nice bundle back at the end of the year. Better to be safe than sorry. 

You just don't know who the next runaway bestselling author will be.

Marti Talbott is a romance novelest and the author of the Marti Talbott's Highlander Series, the Carson Series and the Marblestone Mansion (Scandalous Duchess Sseries.) Her books are available in KindleNookiPad Kobo, Diesel and paperback. Visit her website at www.martitalbott.com

Saturday, January 26, 2013

Has Love lost its Romance

Now available everywhere
 A very wise man once told me, that men have the exact same emotions as women. To this day, I am not altogether convinced they do. He went on to explain that men just react to them differently. Of that, I am completely convinced.

I suspect when it comes to romance, most have no idea what it is. Today's idea of romance is dinner, flowers, candy and perhaps a movie, followed by a little or a lot of physical activity. Yet, a romantic evening once in a while, even once a week, often leaves both wanting. So what is romance exactly?

Romance is nothing more or less than unexpected excitement, just like it was when you first fell in love. It is a look from across the room that holds your eyes in his, a slight touch of your hand for no reason at all, an unexpected hug that lasts for more than ten seconds, flattery when you least expect it, and most of all, an overwhelming need to be with that special person. The "in love" state of being is the best of times for us all. 

The romance shortage in relationships today, is a lack of time and a lack of knowing how to be romantic. No expensive dinner, flowers, candy and even sex can compensate for the lack of romance. It just isn't the same thing.


Of course, romance is what all women want. According to my friend, men want it too. I'm not altogether convinced of that, but I am left to take his word for it.

Love is why we live - romance is how we enjoy love.


 Marti Talbott is a romance novelists and the author of the Marti Talbott's Highlander Series, the Carson Series and the Marblestone Mansion (Scandalous Duchess Sseries.) Her books are available in KindleNookiPad Kobo, Diesel and paperback. Visit her website at www.martitalbott.com





Friday, January 18, 2013

Authors - Know the Ebook Marketing Basics First

I am the proud author of 22 books and yes, I make well above the yearly average. In the world of independent authors, the percentage of those actually making it, is relatively small. Most of the instant successes already had a following before they published, so sales started out brisk from the very beginning.

New authors without a built-in following need to go into this business with their eyes wide open. There are thousands of tips on the web offering good advice on how and where to promote. But unless you know the basics, you will have to learn the hard way - and that takes valuable time away from your writing.

The Basics:

Give yourself three years to make or break it.

Don't waist your time worrying about piracy and bookseller fraud. It is what it is, and you can't change it.


Authors don't pay, they get paid! The exception might be advertising, but if you are tempted to place an ad, check to see if other authors have had success.
Never miss a chance to promote. Set up a website, a blog (on the subject you write about, preferably), include a link when you post in forums or when you send emails, and don't forget to use all those profiles as a promotion tool, even if there is no specific place for it.


Consider the source of advice carefully. If someone has written a booklet on how to sell, and hasn't got the bestselling books to back it up, don't fall for it. 
 
Relax. Nothing is instant in this business, from the upload to the sales reports. Everything will fall into place in due time.

Don't make enemies. There are people who read message boards, who will trash your book with bad reviews if they find what you say offensive.

READ. READ, READ. Constantly seek the latest industry news and opinions on what works and what doesn't. The more you know, the better your book will do. Frequent nookboards.com or kindleboard.com to learn and grow.


Write more books. Very few make it to the top with their first book.


What to do if your book is not selling:

This is a profession and an honorable one. Be proud that you've completed a book and don't let anyone discourage you.

I cannot say this enough - change your blurb.
Yes, the one you have now is brilliant, but it is your work-horse and has to draw the reader in. If is isn't doing its job, it's not really that brilliant. Change it, wait a few weeks, and if you are still not selling, change it again.

Take your focus off of yourself and put it on the reader. What do they really see when they visit your website/blog or read your blurb/description? If it's all about you, they will click away in a heartbeat.

Devote time each day to promoting.

Consider if you have exhausted your potential readership at a particular price point. Sure, you can give away, or sell more copies at the bottom price, but frankly I'm in it for the money. Most of my books sell for $4.99 and I worried when I raised them. Now I know there is a readership that will ignore $.99 or even books listed at $2.99. As long as it's still cheaper than most Traditional books, it looks like a bargain to them. It's a trade-off...do you want higher rankings and less money, or do you want to pad your bank account?

And...if it needs another edit, do it. It is so easy to upload a new version, there is no reason not to. I can't count the number of versions I've uploaded and I'll do it again when readers point out a problem or tell me they found some typos.
Marti Talbott is the author of the Marti Talbott's Highlander Series, the Carson Series and the Marblestone Mansion (Scandalous Duchess Sseries.) Her books are available in KindleNookiPad Kobo, Diesel and paperback. Visit her website at www.firstchapterproject.com


Sunday, December 23, 2012

How to Write a Book Blurb that Sells

Next Highlander Book - coming soon.
What it takes to get a book on the bestseller list is obvious - good writing, a good plot and good editing. What it takes to get that first sale is an excellent blurb, yet writing a blurb is harder than writing a 100,000 word book.

Writers often get confused with terms booksellers use such as "description." Describing a story is exactly the wrong thing to do, and telling the whole story is a fatal mistake. Besides, how on earth can anyone condense a masterpiece down to just a few sentences? It can't and shouldn't be attempted.

How then does one write a great blurb? The answer is easier than most think. The key word is "entice," and it can be done just by using this simple formula - choose a character, describe the problem and add a hint of what's to come. For example, this short blurb sells an entire series of books:

ANNA -- In love with a woman he had only seen once and could not find, the Highlander, Kevin MacGreagor, was growing older and needed a wife to give him sons. No other woman pleased him, even the daughters of other lairds, so he finally settled for Anna sight unseen. But when his men went to meet her guard, she was all alone and badly beaten. Who could have done such a thing and why?  (This story is available free for most reading devices.)
Marti Talbott's Highlander Series is available at Kobo, Apple iPad, Amazon and B&N.

Why is "short" important? The truth is, readers have a short attention span and authors often have less than thirty seconds to make a sale. When a blurb is loaded down with too many details and characters, it becomes time consuming and the reader will move on to the next book.

The wise writer constructs the blurb by concentrating on the first chapter. If the book is constructed well, the first chapter hooks the readers and makes them want to continue reading. Each chapter should further hook the reader, but the first one is the most important.

The opinions on how to write the perfect blurb differ. Many are turned off by blurbs that begin with, "This book is about..." or end with things like, "This book will make you laugh, cry..." Other's find such things acceptable, but in my opinion, it looks amateurish.

If authors are still lost in the process, they can try looking at the blurbs written by bestselling authors and try to emulate them. If they don't have the key, no one does. For more details and tips, pick up a $.99 copy of:


How to Write a Book Blurb that Sells (And Other Ebook Marketing Advice)



Marti Talbott is the author of the Marti Talbott's Highlander Series, the Carson Series and the Marblestone Mansion (Scandalous Duchess Sseries.) Her books are available in KindleNookiPad Kobo, Diesel and paperback. Visit her website at www.firstchapterproject.com